More and more companies are choosing to have a Progressive Web App made. And rightly so! Because a Progressive Web App is a perfect crossover between a website and an application, you get the best of both worlds. Here are all the advantages of a Progressive Web App.
As accessible as a website
A PWA can be seen as a website with the capabilities of a mobile app. Or as a mobile app with the accessibility of a website. So anyone can use software with "progressive" functionalities through a browser on any device. It does not have to be downloaded and the findability can be optimised with the same SEO/SEA strategies as a website.
Better engagement than a website
There are many examples of companies that have switched to a PWA. One of the main advantages that come out of this is that the engagement is a lot better than the website. Here are some statistics:
- The bounce rate is 43% lower
- The number of sessions increases by 80%
- 134% more page views
- The average loading time is sometimes about 8 times faster
Higher conversion rate
More activity is nice, but how does that translate to online goals? These also go up considerably when using a PWA. PWAs have a higher average conversion rate. Google Developers reports an average conversion increase of 52%. There are even case studies where the number of conversions doubled after the transition to PWA.
A PWA is also much faster. This is because all files are saved in a smart way in the cache. Because of this it is often also possible to use the PWA offline. A smart and efficient infrastructure makes the app faster and lighter.
Because the app can be used online via a (cloud) server, it is much easier to introduce an update immediately. It is no longer necessary to roll out a whole new version and have every user install it. This also ensures that each user is using the most recent version.
All data from a Progressive Web App is transmitted via HTTPs and is therefore essentially more secure. Of course, there are still security risks, where there are other solutions.
If you want to develop a digital tool in the year 2020, we recommend developing a Progressive Web App. Even if you already have a native app or website and you want to increase the number of users or conversion rate, it is worth converting it to a PWA. Our IT Accelerators think and are happy to help. For more information, please contact us via chat.