This is how to move with digitalisation
The world is changing at an exponential rate. Technological developments are following each other at an extremely fast pace, and pandemics and climate change are accelerating digitalisation. This is changing your industry, customer behaviour and the way you operate. How do you move with it? Read it here
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The industry
Within every industry, IT plays an increasingly significant role. In many industries, business processes have been automated or operations optimised with data-driven software. companies that do not get ahead of this are behind the times and constantly catching up with disruptive innovations. To avoid this, it is important to define a long-term vision. A roadmap for a digital transformation, where the focus is on a strong IT foundation that is flexible and adaptive. From this core, further development can be accelerated. This way, you yourself become an industry pioneer.
The customer
Customer needs have changed enormously in recent times. Customer relationships are often volatile and customers expect everything at any time via any channel. Customers are also becoming more conscious and critical when purchasing a product or service. Transparency and personalisation are the suffering factors here. So it is important to share the benefits of digitalisation with customers as well. Offer an omnichannel experience, with personalised customer service in a transparent digital environment.
work
For employees, the way of working has also become increasingly digital. With the pandemic, working from home is increasingly becoming the norm, and software and process automation mean that much of the work takes place digitally. Quality of work and job satisfaction are therefore increasingly dependent on the digital working environment. IT serves to empower the employee. Therefore, a thorough user research when implementing software is essential.
